There is a sentence I want to make normal in Alaska.

"They've got five stars on FrostBoard."

Think about what a Google review does. You read two or three, and you decide whether to walk in the door.

Now point that at your neighbors.

The snowmachine mechanic in Wasilla. The family selling a boat in Homer. The dog musher off the Parks Highway.

Real names. Real reviews. And the part most places skip: the person leaving that review is verified before they ever type a word.

A reputation the whole community can lean on is not built by a hundred reviews.

It is built by the first honest one. Then the next.

It starts with you.

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